Articles by Marilynn

A case for evergreen, not the color, the term EVERGREEN in the writing world means something that never goes out of style. As new generations appear in the work force certain ways of doing business or of social interaction remain constant. In today’s litigious and politically correct world it becomes increasingly more difficult to directly instruct on social decorum. Ultimately most evergreen articles reside with the ‘how to realm.’ It helps if they come with examples, wit, and relativity to current events. Statistical evidence to support assertions often help convince the hardened pessimist. Recommended reading: anything by Letitia Baldrige.

Glass Magazine, Capital Curtain Wall: Columbia Center Glazing Changes the Face of Washington D.C., October 2008
The Zweig A/E Marketing Letter, Transition to Management – July 7 2008
The Zweig A/E Marketing Letter, How Small Firms Can
Market Like Big Ones - May 19, 2008
A/E Rainmaker, A Star-Gazing, 3D Branding Campaign
Delights Clients – April, 2008
The Zweig A/E Marketing Letter, Guest Speaker: Building
Effective Safety Nets – January 7, 2008

PSMJ, Branding the Small Firm: Part 2 - December 2007
PSJM, Branding for the Small Firm: Part I - November 2007

Zweig White, The Chickenman Approach to Marketing, Spring 2006

AIA/DC News, The Marketing Lunch - January 2005
AIA/DC News, Thank You: The Why and How – December 2004
Business First, Buffalo, NY: Thank-You is in the Dictionary -
Is it in Your Vocabulary? - February 11, 1991
Business First, Buffalo, NY: Don't Throw Away Manners
When You Throw a Party – July 29 1991
Business First, Buffalo, NY: No Teeth Picking and Other
Formal Dinner Rules - 1991

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