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Branding - New Image

Sometimes a client may just want to refresh their look and feel. Sometimes they want to introduce a parallel theme like the Phipps Conservatory in Pittsburgh. They still wanted to present large flowers shows and they wanted the world to know that they are the leaders in sustainable gardens-worldwide.

A new image campaign carries with it all of the parts that normally go with a complete new brand.

Developing the Green Heart of Pittsburgh Idea

Envisioning America's Greenest Garden

KCCT Architects,
Washington, DC
2009 Corporate Identity Art Direction and Concept,
Marilynn Mendell

Graphic Design: Jeffrey Yates and Amy Meininger

Image 2

KCCT Architects,
Washington, DC
2009 Corporate WebSite Art Direction and Concept,
Marilynn Mendell

Graphic Design: Amy Meininger with input from KCCT Employees

Image 2 - Image 3

Phipps Conservatory and Botanical Gardens,
Pittsburgh, Pennsylvania
Challenge: Bring international attention to Phipps as the most energy effiecint conservatory in the world.
Graphic Design: Think Tank, Joe Cooper-Silvis

ArtPark
Lewiston, New York
Challenge: Create a second means to draw tourists to park and provide opportunities to access new funding.

Article 2 - Article 3 - Article 4

Buffalo Museum of Science,
Buffalo, New York
Challenge: Take an unknown science museum with three potentially key treasures and build an internationally recognized conference that would create a major revenue source.
Graphic Design: Joan Manias - Article 2

Washington Architectural Foundation,
Washington, DC
Challenge: Create a recognizable brand, refresh logo and collateral materials, promote consistency
Graphic Design: Dale Stewart, Sarah Barr

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E-mail: mmendell@winspincic.com