Public Relations - Peer Articles
What’s the point why?
- Visibility
(“I just want my clients to see me.”)
- Establishing expertise
(“Better to have a 3rd party endorsement.”)
- Writing examples
(“I’ll only write for The New York Times.”)
- Multiple uses
(“I don’t have time.”)
The client’s response is predictable. And so are their results without the articles….
When a creative strategic plan encompasses everything, writing peer journal articles must be part of the plan-right from the start. (“But we can’t do everything at once…just get us published in The New York Times first and then we’ll….”) |
“Marilynn always provides great content for our newsletters on a wide variety of topics, from business management to marketing to human resources and beyond. Her style is fresh and eye-catching, leaving readers always wanting more. I look forward to her next batch of submissions!” June 16, 2010
Craig MacCormack , Senior Writer , ZweigWhite
|
|
 |
The Zweig A/E Marketing Letter
On Doing Good
Written by Marilynn Deane Mendell
January, 2012
|
 |
The Zweig Marketing Letter
Washington, DC
June 2011
Client: Karn Charuhas Chapman & Twohey
|
 |
The Zweig Marketing Letter
Washington, DC
May 2011
Client: Hickok Cole Architects
|
 |
AIA|DC Newsletter
Washington, DC
April, 2011
Client: Hickok Cole Architects
|
 |
AIA|DC Newsletter
Washington, DC
February, 2011
Client: Hickok Cole Architects
|
 |
The Zweig A/E Marketing Letter: Business Etiquette:
the silent path to marketing and BD success
Washington, DC
October, 2010
|
 |
Architecture DC
Washington, DC
Fall, 2010
Client: Hickok Cole Architects
|
 |
AIA|DC Newsletter
Washington, DC
August, 2010
Client: Hickok Cole Architects &
KCCT Architects
|
 |
Marketer Magazine
Washington, DC
August, 2010
Client: Hickok Cole Architects
|
 |
AIA|DC Newsletter
Washington, DC
May, 2010
Clients: Hickok Cole Architects &
KCCT Architects |
 |
Principal's Report: On Issues of Ethics
Washington, DC
May, 2010 |
 |
The Zweig A/E Marketing Letter: What's Working -
Who Needs Flowers
Washington, DC
April, 2010
Client: Hickok Cole Architects |
 |
Marketing Now: Hickok Cole Spins in New Year
Washington, DC
April, 2009
Client: Hickok Cole Architects |
 |
The Zweig A/E Marketing Letter: Transition to Management
Washington, DC
July 7, 2008 |
 |
The Zweig A/E Marketing Letter: How Small Firms Can Market Like Big Ones
Washington, DC
May 19, 2008 |
 |
A/E Rainmaker, A Star-Gazing, 3D Branding
Campaign Delights Clients
Washington, DC
April, 2008
Client: Hickok Cole Architects |
 |
The Zweig A/E Marketing Letter, Guest Speaker:
Building Effective Safety Nets
Washington, DC
January 7, 2008 |
 |
PSMJ, Branding the Small Firm: Part 2
Washington, DC
December, 2007
Client: Hickok Cole Architects |
 |
PSMJ, Branding the Small Firm: Part 1
Washington, DC
November, 2007
Client: Hickok Cole Architects |
 |
Principal's Report, Hickok Cole Management
Washington, DC
April, 2007
Client: Hickok Cole Architects |
 |
Zweig White, Hickok Cole Architects Spring Party
Washington, DC
July, 2007
Client: Hickok Cole Architects |
 |
PSMJ, Hickok Cole Architects Spring Party
Washington, DC
May, 2006
Client: Hickok Cole Architects |
 |
Zweig White: The Chickenman Approach to Marketing
Washington, DC
Spring, 2006
Client: Hickok Cole Architects |
 |
Zweig White: Hickok Cole Celebrates Contemporary Artists
Washington, DC
November 5, 2006
Client: Hickok Cole Architects |
 |
AIA|DC News: The Marketing Lunch
Washington, DC
January, 2005 |
 |
AIA|DC News, Thank You: The Why and How
Washington, DC
January, 2004
|
 |
Business First: Thank-You is in the Dictionary - is it in Your Vocabulary?
Buffalo, NY
February 11, 1991 |
 |
Business First: Don't Throw Away Manners When You Throw a Party
Buffalo, NY
July 29, 1991 |
 |
Business First: No Teeth Picking and Other Formal Dinner Rules
Buffalo, NY
1991
|
|
