Public Relations - Peer Articles
What’s the point why?
- Visibility
(“I just want my clients to see me.”)
- Establishing expertise
(“Better to have a 3rd party endorsement.”)
- Writing examples
(“I’ll only write for The New York Times.”)
- Multiple uses
(“I don’t have time.”)
The client’s response is predictable. And so are their results without the articles….
When a creative strategic plan encompasses everything, writing peer journal articles must be part of the plan-right from the start. (“But we can’t do everything at once…just get us published in The New York Times first and then we’ll….”) |
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The Zweig A/E Marketing Letter, Transition to Management – July 7 2008
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The Zweig A/E Marketing Letter, How Small Firms Can
Market Like Big Ones - May 19, 2008 |
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A/E Rainmaker, A Star-Gazing, 3D Branding Campaign
Delights Clients – April, 2008 |
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The Zweig A/E Marketing Letter, Guest Speaker: Building
Effective Safety Nets – January 7, 2008
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PSMJ, Branding the Small Firm: Part 2 - December 2007
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PSJM, Branding for the Small Firm: Part I - November 2007 |
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Principal’s Report, Hickok Cole Management 2007 |
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Zweig White, Hickok Cole Architects, Spring Party 2007 |
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PSMJ, Hickok Cole Architects Spring Party 2007
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Zweig White, The Chickenman Approach to Marketing, Spring 2006 |
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Zweig White, Hickok Cole Celebrates Contemporary Artists, November 5, 2006 |
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PSMJ Hickok Cole Architects Branding 2006
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Principal’s Report, Hickok Cole Management 2006
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AIA/DC News, The Marketing Lunch - January 2005 |
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AIA/DC News, Thank You: The Why and How – December 2004 |
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Business First, Buffalo, NY: Thank-You is in the Dictionary -
Is it in Your Vocabulary? - February 11, 1991 |
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Business First, Buffalo, NY: Don't Throw Away Manners
When You Throw a Party – July 29 1991 |
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Business First, Buffalo, NY: No Teeth Picking and Other
Formal Dinner Rules - 1991 |
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