Public Relations

Public relations lives in the domain of friendships and it exists within the community of other marketing strategies like social marketing, branding, events, networking, and collateral mailings.

I believe that a successful media campaign must incorporate everything, be coordinated.

A successful media campaign must incorporate everything, be coordinated, and build on relationships. PR calls for an umbrella approach that challenges a corporation’s business as usual. It’s constantly changing, always in flux, and must be evaluated on a parallel plane with the advancement of technology.

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