Strategic Planning

As the top PR firm in Boston, New York, and the greater Washington, DC Metro region for the architectural and engineering industry, WinSpinCIC, Inc., takes an all encompassing approach to creating a successful public relations plan.

 Mendell believes that branding, public relations, corporate PR goals, (3 years, 5 years and stretch), are not only intermingled but they also require separate budgets, along with charts to track  ROI results and to maintain accountability. Strategic planning for marketing and media exposure is a process that evolves over time and it includes every possible detail inside a company.

A typical client's stages during the creative strategic planning process with Mendell:

Stage I: Frustration, anger, despair, fear, rejection, anger again, withdrawal, and pessimism.

Stage II: Visible signs of buy-in, positive attitude, suggestions, and creative input.

Stage III: Total buy-in, total ownership, increased goals beyond what originally could ever be imagined, and assuming a partial role in taking credit for the campaign's burgeoning success.

Stage IV: Client takes total credit for entire campaign and its success, and confidence; happiness reigns.

Communicating Effectively and Clearly with Clients