Strategic Planning

Few clients hire WinSpin CIC, Inc. who already have a comprehensive (key word) creative strategic plan that incorporates marketing, branding, public relations, goals, (3 years, 5 years and stretch), budget, along with charts to track results and accountability. That's a good thing - for WinSpin.

No one really wants to do a plan either.they just think that's the right thing to say and a few sentences with goals would be fine. Strategic planning for marketing is a process that evolves over time and it encompasses every possible detail inside the company.

A typical client's stages during the creative strategic planning process with Mendell:

Stage I: Frustration, anger, despair, fear, rejection, anger again, withdrawal, and pessimism.

Stage II: Visible signs of buy-in, positive attitude, suggestions, and creative input.

Stage III: Total buy-in, total ownership, increased goals beyond what originally could ever be imagined, and assuming a partial role in taking credit for the campaign's burgeoning success.

Stage IV: Client takes total credit for entire campaign and its success, and confidence; happiness reigns.

Communicating Effectively and Clearly with Clients