ARTICLES BY MARILYNN

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WinSpin, CIC

Brace Yourself for the Downturn

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Letters to the Editor
City's Tree Planting Needs a Well Thought-out Plan
The FreeLance Star
December 1, 2021 

 

 

Letters to the Editor
Treat the American Flag with More Respect

The FreeLance Star
November 4, 2020 

 

 

Letters to the Editor
We Need Better Local River Stewardship
The FreeLance Star

2020 
 

 

Letters to the Editor

Christmas Spirit Doesn't Park on My City Street
The FreeLance Star

2020 
 

 

Flags on Caroline Street Sent Message of Pride
Fredericksburg
September 18, 2001

 

 

The Double Edged Sword of Marketing Expectations
Metal Architecture 
September 2015 

 

 

The Value of Story Telling 
Metal Architecture
January 2015 

 

 

On The Topic of Surveys
Zweig White Letter
November 12, 2014 

 

The Zweig A/E Marketing Letter 
"Blind spots"
June 2014 

The Zweig A/E Marketing Letter 
"Blind spots"
June 2014 

 

The Zweig A/E Marketing Letter 
"Smile You’re on Camera"
April 2014 

 

 

Metal Architecture,
"Relationship Networking 101"
April 2014 

 

The Zweig A/E Marketing Letter, 
"Strategic Planning Step One"
March 2014

 

 

Multi-Housing News Guest Blog,
"Business Development 101" Part 4
November 2012

 

Multi-Housing News Guest Blog,
"Business Development 101" Part 3
November 2012

 

The Zweig A/E Marketing Letter,
"Embrace Creative Intelligence"
October 2012

 

Multi-Housing News Guest Blog,
"Business Development 101" Part 2
September 2012

 

Multi-Housing News Guest Blog 
"Business Development 101" Part 1
August 2012

 

The Zweig A/E Marketing Letter,
"What I Learned From Teaching BD" 
June 2012

 

The Zweig A/E Marketing Letter, 
"Technology Campaign" with Noel Carson
March 2012

The Zweig A/E Marketing Letter, 
"On Doing Good"
January, 2012

The Zweig A/E Marketing Letter, 
Business Etiquette: The Silent Path to Marketing and BD Success" 
October 2010

The Zweig A/E Marketing Letter, 
How to Stay Ahead in a Down Market"
June 2010

Principal’s Report, 
"On Issues of Ethics" 
May 2010

Glass Magazine, 
"Capital Curtain Wall: Columbia Center Glazing Changes the Face of Washington D.C." 
October 2008 – Cover Story

The Zweig A/E Marketing Letter, 
"Transition to Management"  
July 7 2008

The Zweig A/E Marketing Letter,
"How Small Firms Can Market Like Big Ones"
May 19, 2008

A/E Rainmaker, 
"A Star-Gazing, 3D Branding Campaign Delights Clients" 
April, 2008

The Zweig A/E Marketing Letter, 
"Guest Speaker: Building Effective Safety Nets" 
January 7, 2008

PSMJ, 
"Branding the Small Firm: Part 2" 
December 2007

PSJM, 
"Branding for the Small Firm: Part I"
November 2007

 

The Zweig A/E Marketing Letter 
"The Chickenman Approach to Marketing" 
Spring 2006

AIA/DC News, 
"The Marketing Lunch" 
January 2005

AIA/DC News, 
"Thank You: The Why and How" 
December 2004

Business First, Buffalo, NY 
"Thank-You is in the Dictionary - Is it in Your Vocabulary?" 
February 11, 1991

Business First, Buffalo, NY 
"Don't Throw Away Manners When You Throw a Party" 
July 29 1991

Business First, Buffalo, NY 
"No Teeth Picking and Other Formal Dinner Rules" 
1991

Letters to the Editor

City's Tree Planting Need a Well Thought-out Plan The FreeLance Star December 1, 2021

Image by Paul Weaver

Treat Your American Flag with More Respect The FreeLance Star November 4, 2020

We Need Better Local Stewardship

We Need Better Local Stewardship The FreeLance Star 2020

Christmas Spirit Doesn't Park on my City Street The FreeLance Star 2020

Flags on Caroline Street Send Message of Pride The FreeLance Star September 18, 2001

The Double-Edged Sword of Marketing Expectations Metal Architecture August 31, 2015

The Value of Storytelling for Sales Metal Architecture January 4, 2015

On the Topic of Surveys Zweig White Letter November 12, 2014

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A case for evergreen, not the color, the term EVERGREEN in the writing world means something that never goes out of style. As new generations appear in the work force certain ways of doing business or of social interaction remain constant. In today’s litigious and politically correct world it becomes increasingly more difficult to directly instruct on social decorum. Ultimately most evergreen articles reside with the ‘how to realm.’ It helps if they come with examples, wit, and relativity to current events. Statistical evidence to support assertions often help convince the hardened pessimist. Recommended reading: anything by Letitia Baldrige.

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