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Washington Business Journal online
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ARTICLES

Getting articles placed locally has a cumulative effect that contributes to the total approach to everywhere marketing. People rarely remember where they saw an article or what it said.

 

They might remember a company's name or a principal's name if they see them enough times in enough places. This is why all bases must be covered not just the large national publications.

How To Go National:

  • Develop a trusting relationship with editor-in-chief

  • Any project that is the 1st in the world

  • Great photography

  • Famous people attached to project

  • Give exclusivity

  • Learn patience

Marilynn at a recent client party with the Editor of Architect magazine, Braulio Agnese

CLIENT ARTICLES

Washington Business Journal Online

Client: Winstanley Architects
July 20, 2020

Architecture DC
Client: Lee and Associates, Inc.
Fall 2018 

Architecture DC
Client: Teass Warren Architects
Fall 2018 

Downtown Ramsey
Client: Geoffrey Cantor
September 2018

 

The Washington Post
Client: Oehme, van Sweden & Associates, Inc.
Summer 2018 

Garden Design Magazine
Client: Oehme, van Sweden & Associates, Inc. 
Summer 2018 

OVSLA.com
Client: Oehme, van Sweden & Associates, Inc. 
Spring 2017 

The Double Edged Sword of Marketing Expectations
Metal Architecture 
September 2015 

 

 

Architect Magazine
Client: Wingate Hughes Architects 
August 2015 

 

 

Eco Watch
Client: Phipps Conservatory 
April 2015 

 

 

Architect Magazine
Client: Phipps Conservatory 
April 2015 

 

 

Interior Design: Big Ideas 
Client: Phipps Conservatory 
April 2015 

 

 

Multi-Housing News
Client: KGD Architecture
February 2015 


 

 

 

Multi-Housing News
Client: KGD Architecture
November 2014 

 

 

On The Topic of Surveys
Zweig White Letter
November 12, 2014 

 

 

NEOCON News Interior Design Magazine 2014
Client: Wingate Hughes Architects 

 

 

Zweig White
Get With Your Flow
October 2014 

 

 

Professional Services Management Journal
Book Review: Elbow Grease + Chicken Fat Review
October 2014 

 

 

Wall Street Journal
Client: Wingate Hughes Architects
August 2014 

 

 

Zweig White
Book Review: Elbow Grease + Chicken Fat: Business Advice that Sticks to Your Ribs
July 2014 

 

 

Relationship Networking 101 
Metal Architecture
April 2014 

 

 

SIGNWEB
Client: Jack Stone Signs
Landover, MD
February 2014 

EG Magazine
Client: Jack Stone Signs (NPR Cover Story)
Landover, MD
December 2013
 

Roomtag online
Client: Hickok Cole 
Washington, DC
October 2013
 

AIArchitect Newsletter Vol. 20
Client: Hickok Cole 
Washington, DC
September 27, 2013

Eco-Structure
Client: Hickok Cole 
Washington, DC
August 7, 2013
 

 

EarthTechling online
Client: Hickok Cole 
Washington, DC
July 2, 2013
 

 

Interior Design online 
Client: Hickok Cole 
Washington, DC
June 24, 2013
 

 

Washington Post
Client: Hickok Cole 
Washington, DC
June 21, 2013
 

 

National Review online
Client: Hickok Cole 
Washington, DC
June 19, 2013

PreservationNation online
Client: Hickok Cole 
Washington, DC
June 18, 2013
 

 

Washington Post online
Client: Hickok Cole 
Washington, DC
June 5, 2013
 

 

Fast Company online
Client: Hickok Cole 
Washington, DC
May 31, 2013

 

Neiman Journalism Review online
Client: Hickok Cole 
Washington, DC
May 30, 2013
 

 

Finance & Commerce
Client: Hickok Cole 
Washington, DC
May 17, 2013
 

 

Star Tribune online
Client: Hickok Cole Architects
Washington, DC
May 13, 2013
 

 

Interior Design
Client: Hickok Cole 
Washington, DC
May 1, 2013
 

 

Washington Post
Client: Hickok Cole 
Washington, DC
April 15, 2013
 

 

Interiors & Sources online  
Client: Karn Charuhas Chapman & Twohey (KCCT)  
Washington, DC
 

 

The Zweig Letter 
Client: Karn Charuhas Chapman & Twohey (KCCT)  
Washington, DC
April 1, 2013 

 

Architect online
Client: Hickok Cole 
Washington, DC
February 1, 2013
 

 

Metropolis Blog 
Client: Hickok Cole Architects 
Washington, DC 
5 articles, January 13 - February 10, 2013
View the blog: Metropolismag.com  
View the video: YouTube   

 

The Zweig Letter: Hot Firm List
Client: Karn Charuhas Chapman & Twohey 
Washington, DC 
November, 2012
 

 

The Zweig Letter online  
Client: Karn Charuhas Chapman & Twohey 
Washington, DC
October 26, 2012
 

 

Catering Magazine
Client: Geppetto Catering
October 2012
 

 

Interior Design
Client: Hickok Cole Architects
October 2012
 

 

Interior Design online
Client:  Hickok Cole Architects
October 29, 2012

 

Architect online
Client:  Hickok Cole Architects
Washington, DC 
July/August 2012
 

 

Architect
Client:  Hickok Cole Architects
Washington, DC 
June, 2012
 

 

Architect online  
Client:  Hickok Cole Architects
Washington, DC 
June 8, 2012
 

 

Home & Design  
Client:  Hickok Cole Architects
Washington, DC 
May/June 2012

 

Architectural Record online
Client: Hickok Cole Architects 
Washington, DC
May 2012
 

 

Architectural Record online
Client: Karn Charhaus Chapman & Twohey Architecture
Washington, DC
May 2012
 

 

Home & Design
Client: Hickok Cole Architects 
Washington, DC
March/April 2012
 

 

Architecture Week
Client: Karn Charuhas Chapman & Twohey 
Washington, DC
April 25, 2012
 

 

Glass Magazine online
Client: Karn Charuhas Chapman & Twohey 
Washington, DC
April 17, 2012
 

 

AWCI's Construction Dimensions
Client: Hickok Cole Architects 
Washington, DC
May, 2012
 

 

Architecture Week online  
Client: Karn Charuhas Chapman & Twohey 
Washington, DC
April, 2012
 

 

Multi-Housing News Online  
Client: Hickok Cole Architects 
Washington, DC
March, 2012
 

 

Home & Design  
Client:  Hickok Cole Architects
Washington, DC
March/April 2012
 

 

The Chronicle of Higher Education  
Client:  Hickok Cole Architects
Washington, DC
March 6, 2012

NYU: Arts & Science  
Client:  Hickok Cole Architects
Washington, DC
2011
 

 

Multi-Housing News online
Client: Hickok Cole Architects
Washington, DC
December 28, 2011

 

Architect
Client: Hickok Cole Architects 
Washington, DC
April, 2011

 

Walmart newsroom
Client:  Hickok Cole Architects
Washington, DC
December 2011

 

Multi-Housing News
Client: KCCT Architects
Washington, DC
Multi-Housing News
December 2011

 

StoneWorld
Client: KCCT Architects
Washington, DC
September 2011

 

Buildings 
Client:  Hickok Cole Architects
Washington, DC
June, 2011 

 

Interiors & Sources  
Client:  Hickok Cole Architects
Washington, DC
June, 2011

 

Multi-Housing News Online  
Client:  Hickok Cole Architects
Washington, DC
May 11, 2011

 

Ascent 
Client:  Hickok Cole Architects
Washington, DC
Spring, 2011

 

Interior Design  
Client:  Hickok Cole Architects
Washington, DC
March, 2011

 

Multi-Housing News Online  
Client:  Hickok Cole Architects
Washington, DC
February 16, 2011

 

Multi-Housing News Blog 
Click here for the related video
Client:  Hickok Cole Architects
Washington, DC
December 22, 2010

 

Builder and Developer
Washington, DC
January 2011
Client: Hickok Cole Architects

 

The Journal of Architectural Coatings
December 2010
Clients: Bucher Borges Architects

 

Floor Focus
Washington, DC
November 2010
Clients: Hickok Cole Architects

 

Glass Magazine
Washington, DC
November 2010
Clients: Hickok Cole Architects

 

Urban Land
Washington, DC
September-October, 2010
Clients: Hickok Cole Architects

 

Marketing Now
Washington, DC
September, 2010
Clients: Hickok Cole Architects

 

Interior Design Magazine (online)
Client: Hickok Cole Architects
Washington, DC
September 2010

 

Architect
Client: Hickok Cole Architects
Washington, DC
August, 2010

 

IIDA Design Matters
Client: Hickok Cole Architects
Washington, DC
August 18, 2010

 

Principal's Report 
Client: Hickok Cole Architects
Washington, DC
July, 2010

 

Contract Magazine
Client: Hickok Cole Architects
Washington, DC
June, 2010

 

The Chronicle
Client: Hickok Cole Architects
Washington, DC
May 28, 2010

 

Multi-Housing News
Client: Hickok Cole Architects
Washington, DC
June, 2010

How to Stay Ahead in a Down Market 
Written by Marilynn Deane Mendell
June 2010

Principal's Report, On Issues of Ethics
Written by Marilynn Deane Mendell
May 2010

 

OfficeNewswire.com
Client: Hickok Cole Architects, Washington, DC,
March 5, 2010

 

World Interior Design Network
Client: Hickok Cole Architects, Washington, DC,
March 4, 2010

 

Contract magazine
Client: Hickok Cole Architects, Washington, DC,
March 2, 2010

 

Architectural Record
Client: Hickok Cole Architects, Washington, DC,
January 2010

 

Hinge Magazine, Hong Kong, China
Client: Hickok Cole Architects, Washington, DC,
Volume 173, December 2009 

 

AIArchitect
Hickok Cole Architects, Washington, DC,
Volume 16, November 13, 2009

 

Marketing Now
Client: Hickok Cole Architects, Washingotn, DC,
September 2009

 

Impact magazine
Client: Hickok Cole Architects, Washington, DC,
September 2009

 

Princpal's Report
Client: Hickok Cole Architects 

Washington, DC 

July 2009

 

Interior Design
Client: Hickok Cole Architects, Washington, DC, 
May 2009

 

Garden Design Article 
Client: Oehme, Van Sweden Landscape Architects,
Washington, DC
April 2009

 

Marketing Now
Client: Hickok Cole Architects, Washington, DC, 
April 2009

 

Architect magazine
Client: Hickok Cole Architects, Washington, DC, 
April 2009

 

Contract magazine
Client: Hickok Cole Architects, Washington, DC, 
April 2009

 

GreenSource
Client: Phipps Conservatory, Pittsburgh, PA,
March / April 2009

 

Interior Design
Client: Hickok Cole Architects, Washington, DC, 
November 2008 

 

Eco-Structure
Phipps Conservatory, Pittsburgh, PA,  
October 2008

 

Glass Magazine
Client: Hickok Cole Architects, Washington, DC, 
October 2008 by Marilynn Deane Mendell

 

Period Homes
Client: Neumann Lewis Buchanan Architects, Washington, DC, July 2008

 

Multi-Housing News
Client: Hickok Cole Architects, Washington, DC, 
July 2008

 

Interior Design
Client: Hickok Cole Architects, Washington, DC,
May 2008

 

Urban Land Magazine
Client: Hickok Cole Architects, Washington, DC ,
May 2008

 

Glass Magazine
Client: Phipps Conservatory, Pittsburgh, PA, 
November 2007

 

Architect Magazine
Client: Phipps Conservatory, Pittsburgh, PA, 
November 2007

 

The Washington Post
Client: Hickok Cole Architects,
July 25, 2007

 

The Zweig A/E Marketing Letter
Client: Hickok Cole Architects, 
July 2, 2007

 

Eco-Structure
Client: Phipps Conservatory, Pittsburgh, PA, 
May / June 2007

 

The Washington Post 
Client: Hickok Cole Architects, 
December 5, 2006

 

The Washington Post
Client: Hickok Cole Architects, 
2006

 

Roomtag online
Client: Hickok Cole 
Washington, DC
October 2013

 

Beautiful Home
"Architect Q+A," (Q&A with Suman Sorg)
Spring 2005

Garden Design
"Field of Dreams," (van Sweden residence cover article)
Sept/Oct. 2004

Building Design & Construction
"Back on Track," October 2004

 

(Richmond's Main Street Station)

Dwell 
"Please Fence Me In", (van Sweden House)
September 2004

Washingtonian
"Award-Winning Homes," (HGTV Dream Home)
June 2004

The US China Build Program ed. Distinctive Designs: A Showcase of American Building Materials
(van Sweden House)
Summer 2004

Architecture DC
"Homes of Note," (Suman Sorg interviewed)
Summer 2004

American Institute of Architects Journal
"Through Applied Expertise, Go Beyond What the Client Expects," (discussion with Suman Sorg)
April 2004

The Washington Post
"An Alley That Turns a Corner In Urban Design," (Design Center West)
March 7, 2004

Interior Digest
"Indian Guest," (van Sweden Residence)
Spring 2004

The Washington Post
"Affordable Housing That's So Nice to Come Home To," (LeDroit Park)
February 28, 2004

The InTowner
"From Logan to Petworth: New Projects Promise Residential & Retail Energy," (14th and R Street Condominiums, 1515 14th Street Condominiums)
February 2004

Architecture
"Mature Firms, New Talent," (Suman Sorg roundtable participant)
January 2004

Hill Rag
"Ceremony Kicks Off Kentucky Courts Project," (Kentucky Courts)
January 2004

New Urban News
"Real Estate Revival Surges Into Long-Depressed DC Neighborhoods,"
(LeDroit Park)
January/February 2004

Landscape Architecture 
"Meadowland," (van Sweden Residence)
January 2004 

Canizares, Ana, ed. Waterfront Retreats 
New York: Harper Design, (van Sweden Residence)
2003

The InTowner
"Major Buildings Underway Along U Street," (The Beauregard)
September 2003 

Washington Life
"Eastern Shore Vacation Homes - James van Sweden's Ultra Modern Retreat," (van Sweden Residence)
September 2003

Residential Architect
"Modern, historical, public, private, chaos, quiet," (Cover story on Suman Sorg)
August 2003

Home & Design
"Profile, Suman Sorg," 
Fall 2003

Kim II and James Trulove, ed. The New American House 4
New York: Whitney Library of Design, (van Sweden Residence)
2003

Architecture
"Barnacles, Kudzu, and the Big Firm," (Suman Sorg roundtable participant)
May 2003

Architectural Record 
"AIA 2003 Honor Award Winners," (LeDroit Park Revitalization Initiative)
May 2003 

Architecture DC
"Architecture Ahead," (Materials Testing Laboratory)
Spring 2003

Principal's Report
"Profile: Suman Sorg, Sorg & Assoc., PC, Architects," 
January 2003

Residential Arcitect
"The Nature of Landscape Design," (Suman Sorg quoted)
November/December 2002

van Sweden, James, Architecture in the Garden
New York: Random House, (van Sweden Residence)
2002

The Washington Post
"No Need To Be Ugly," (LeDroit Park)
November 16, 2002 

American School & University
"Outstanding Buildings - Student Centers/Service Areas,"
(Mary Graydon Student Center at American University)
August 2002

Architectural Record 
"Residential Houses by Water," (van Sweden Residence)
July 2002 

Architectural Record 
"AIA 2002 Housing PIA Award Winners," (LeDroit Park)
July 2002

Architectural Record 
"Size Affects Firm Culture," (Sorg and Associates)
June 2002 

The Washington Post
"Home School; Upgrading to Condos," (Phillips School)
Saturday, April 6, 2002

Coastal Living
"2002 HGTV Dream Home," (HGTV Dream Home)
March-April 2002 

The Washington Post Magazine 
"Building Blocks," (Phillip's Row)
March 17, 2002

The Washington Post
"Going Coastal," (HGTV Dream Home)
Thursday, March 7, 2002

Architectural Record 
"Building Science," (U.S. Department of State)
March 2002 

The Baltimore Sun
"Dream a LIttle Dream of a House on the Bay," (Dream Home)
Sunday, February 24, 2002

Metropolis
"The Gardener's Shed," (van Sweden Residence)
February 2002

Home & Garden Television Website: www.hgtv.com
"Dream Home 2002," (HGTV Dream Home)
January-March 2002 

Design Solutions: Journal of the Architectural Woodwork Institute
"Bring a Landmark Back to Life," (Public Welfare Faoundation-PWF)
Winter 2002

Washington Business Journal
"Lessons Learned," (Suman Sorg quoted)
January 4-10, 2002

Architecture DC
"Chapter Awards," 2001 Year in Review (LeDroit Park Revitalization Initiative)
2001

Washington Business Journal
"2001 Washington Chapter American Institute of Architects Award Winning Architecture," (LeDroit Park Revitalization Initiative)
December 14-20, 2001 

American: Magazine of American University
"Floored!" (Mary Graydon Student Center at American University)
Fall 2001 

The Washington Post
"He Said, She Said," (van Sweden Residence)
October 25, 2001 

The Washington Construction News
"Profile/A Rare Commodity: General Practice Firm Revels in Diversity of Clients and Projects," (PWF)
October 2001 

Region Focus
"Profile/Suman Sorg," 
Summer 2001

The Washington Post
"Philanthropists Bring Renewed Life to Historic Building," (PWF)
April 19, 2001

The American Institute for Architects' Communities by Design
"Influencing Your Community's Quality of LIfe," (Phillips Row)
March, 2001 

Washington Business Journal
"Future Use of Shaw Building Rooted in Historic Past," (PWF)
February 9-15, 2001

Washington D.C./Baltimore Construction Review
"The True Reformer Building," (PWF)
2001

DCBIA Members, Feature Article - Renovations
"True Reformer Building Reflects District Revitalization," (PWF)
Spring 2000

The Washington Post - Real Estate
"New Energy East of th eRiver," (Master Plan)
March 25, 2000

Washington City Paper
"Out to Dry," (Yale Laundry Hotel)
March 3-9, 2000 

The Georgetowner
"Profile/Putting Her Stamp on the City," 
August 31, 2000

Washington Business Journal
"From the top of The List ," Top Architects, (Yale Laundry Hotel)
February 11-17, 2000

New Urban News 
"Homes in Parkside, a District of Columbia infill project ," (Parkside)
January/February 2000 

Bulletin, by the Washington Builders Congress 
"Renovation," (PWF)
May 2000

The Georgetowner
"Historic Georgetown," (Phillips Row)
January 20, 2000 

Corridor Real Estate Journal 
"Sorg D.C. Neighborhood Preservation is Goal 1," 
January 6, 2000

ARCHIVES

 

ARTICLES BY MARILYNN

I feel it’s important to practice what I preach so I try to get my articles published as often as I can. Don’t be afraid to write. You can always write about something that’s obvious to you but a new young person may have never heard about the subject.

 

We call those ideas evergreen, not the color, the term EVERGREEN in the writing world means something that never goes out of style. As new generations appear in the work force certain ways of doing business or of social interaction remain constant. In today’s litigious and politically correct world it becomes increasingly more difficult to directly instruct on social decorum.

 

Ultimately most evergreen articles reside with the ‘how to realm.’ It helps if they come with examples, wit, and relativity to current events. Statistical evidence to support assertions often help convince the hardened pessimist. 

ARTICLES ABOUT MARILYNN