Articles By and About Marilynn

Articles by Marilynn

ARTICLES BY MARILYNN

I feel it’s important to practice what I preach so I try to get my articles published as often as I can. Don’t be afraid to write. You can always write about something that’s obvious to you but a new young person may have never heard about the subject.

We call those ideas evergreen, not the color, the term EVERGREEN in the writing world means something that never goes out of style. As new generations appear in the work force certain ways of doing business or of social interaction remain constant. In today’s litigious and politically correct world it becomes increasingly more difficult to directly instruct on social decorum.

Ultimately most evergreen articles reside with the ‘how to realm.’ It helps if they come with examples, wit, and relativity to current events. Statistical evidence to support assertions often help convince the hardened pessimist.

Marketing Expectations

The Value of Storytelling

On the Topic of Surveys

Embrace Creative Intelligence

Capital Curtain Wall

What I Learned From Teaching

Technology Campaign

Silent Path to Marketing

At Buffalo

How to Market as a Big Firm

Chicken Man Marketing

3D Branding Campaign

Effective Safety Nets

Branding a Small Firm

On Doing Good

Ahead in a Down Market

On Issues of Ethics

Transition to Management

Spring Chickens Stay Current

Watch the Language

Hot and Spicy

Explore Inspire Invigorate

Attitude's Everything

Tackle the Boring

An Eye for Details

Recession Proof your Company

ARTICLES ABOUT MARILYNN

Today most people can Google and find all of the articles that have ever been written about anyone. Certainly there have been many more articles written about Mendell. The purpose of putting these few up here on the WinSpin CIC, Inc. web site is to show how they created new opportunities and why allowing yourself to be the subject of an article impacts your business.

The smallest and least significant article shown here is from a local college paper. That one article got Mendell a 15 minute spot on ABC TV’s Good Morning America. The TV crew came to Buffalo to shoot the show and it all happened because the producer Bill Cunningham of ABC went to Canisius College and read about the story in their newspaper. The article about ArtPark trying to become a safe haven for migrating birds got the then governor of New York George Pataki’s attention which in turn helped pave the way to the State of New York granting permission for Art Park to become the first state park to become a National Wildlife Federation Backyard Habitat set aside. These two articles made national news. And each one began as a very small story.