Today most people can Google and find all of the articles that have ever been written about anyone. Certainly there have been many more articles written about Mendell. The purpose of putting these few up here on the WinSpin CIC, Inc. web site is to show how they created new opportunities and why allowing yourself to be the subject of an article impacts your business. 

The smallest and least significant article shown here is from a local college paper. That one article got Mendell a 15-minute spot on ABC TV’s Good Morning America. The TV crew came to Buffalo to shoot the show and it all happened because the producer Bill Cunningham of ABC went to Canisius College and read about the story in their newspaper. The article about ArtPark trying to become a safe haven for migrating birds got the then governor of New York George Pataki’s attention which in turn helped pave the way to the State of New York granting permission for ArtPark to become the first state park to become a National Wildlife Federation Backyard Habitat set aside. The third, and most recent's mention with a link to this website in The New York Times. I had posted several Tweets about weather balloons and their potential pollution problem. Will Broad saw the post from 2016 and in 2023 it became part of a national article. These three articles made national news. And each one began as a very small story.

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