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Articles by Marilynn


Today most people can Google and find all of the articles that have ever been written about anyone. Certainly there have been many more articles written about Mendell. The purpose of putting these few up here on the WinSpin CIC, Inc. web site is to show how they created new opportunities and why allowing yourself to be the subject of an article impacts your business. 


The smallest and least significant article shown here is from a local college paper. That one article got Mendell a 15-minute spot on ABC TV’s Good Morning America. The TV crew came to Buffalo to shoot the show and it all happened because the producer Bill Cunningham of ABC went to Canisius College and read about the story in their newspaper. The article about ArtPark trying to become a safe haven for migrating birds got the then governor of New York George Pataki’s attention which in turn helped pave the way to the State of New York granting permission for ArtPark to become the first state park to become a National Wildlife Federation Backyard Habitat set aside. The third, and most recent's mention with a link to this website in The New York Times. I had posted several Tweets about weather balloons and their potential pollution problem. Will Broad saw the post from 2016 and in 2023 it became part of a national article. These three articles made national news. And each one began as a very small story.

Fredericksburg Center for the Creative Arts

FCCA welcomes award-winning communicator as its president

Fredericksburg, VA

February / March 2024

The Free Lance-Star

Local gardener honored for protecting species, spaces

by Cathy Dyson

Fredericksburg, VA

August 16, 2023


The New York Times

A Rising Awareness That Balloons Are Everywhere in Our Skies (quoted)

by William J. Broad 
February 14, 2023

The Seattle Times

A Rising Awareness That Balloons Are Everywhere in Our Skies (quoted)

by William J. Broad, The New York Times
February 15, 2023

The Free Lance-Star

With extra time in pandemic, amateur naturalist finds and IDs multitude of mushrooms 

by Rob Hedeit

Fredericksburg, VA
March 2021

Impeccable Virginia magazine

An Artful Dwelling

By Lisa Ferreira

Photos by Peter Cihelka

December/January  2015-2016

The Leader

Bath Branch of AAUW to host conference

October 9, 2015

The Free Lance-Star

Fredericksburg woman whips up tasty business book

Fredericksburg, VA
November 2014


Washington Business Journal 

Women Who Mean Business

November 2013

Professional Services Management Journal
Elbow Grease + Chicken Fat Review
October 2014 


Zweig White
Book Review: Elbow Grease + Chicken Fat: Business Advice that Sticks to Your Ribs
July 2014 


Washington Business Journal
Mendell Celebrates 15 years
February 28, 2014

Buffalo and Erie County Public Library

In conversation with author Marilynn Deane Mendell


Real Estate Bisnow
Mendell with client Gavin Daniels Principal of Wingate Hughes Architects  
December 2013

Multi-Housing News

Business Development 101 with Marilynn Mendell. Part III: Look great and act like a leader

By Jessica Fiur

November 2, 2012

The Washington Business Journal online
Client: Hickok Cole Architects 
October 19, 2012

Real Estate Bisnow
Client: Hickok Cole Architects
October 3, 2012

Westchester Magazine
Playland Bow Tie designed by Marilynn Mendell 

By Laurie Yarnell

September 21, 2011

The Rye Record

Dreams of Playland past in bowtie form

September 2011

Interior Design Magazine 
Feb 2011

Marketing Now
Hickok Cole Spins in New Year 
April 2009

The Noble Architect

Meet Marilynn Mendell
Washington, DC 
August 4, 2008

The Zweig A/E Marketing Letter

How small firms can market like big ones

May 19, 2008

Living in Pink
Profile of Marilynn Mendell 

The Free Lance-Star

Treasure Troves
Fredericksburg, VA

August 23, 2004

The Free Lance-Star

Local artist designs 'Fredericksburg' bow tie

Fredericksburg, VA

June 2004

National Wildlife Federation
Washington, DC 

Arts in Buffalo

Her Business Grows by Word of Mouth

by Nancy Rybezynski

Canisius College Chronicle

Buffalo, NY


Business First of Buffalo

Cooking up success out of desperation

By Dick Hirsch

September 29, 1986


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