Mendell goes deep into an organization to understand the personalities of the principals and the entire team. Her approach is one of complex communication, one where the result is generated from a clear understanding of the players and the workings of the organization -- how it is expressed and why it is valuable to the principals. This type of turnaround management can only be accomplished on an extremely personal level. The relationships that develop need the kind of attention that can only be given to a limited number of firms at time.
 

Mendell's approach revolves around keeping the organization consistent with its message and its goals down to the details. She generally accepts an organization’s assignment over a period of years building the results in phases. This method of public relations and marketing often encompasses building a new marketing department for the client, it might mean developing a new brand or new image, or it might mean developing an infrastructure such as a database and strategic plans. Whatever the avenue, the approach remains the same—Mendell touches the entire organization and she coordinates the plans to be consistent and provide positive measurable results.